Kitsu

— 2021

Branding

Packaging

Food/Beverage

Kitsu is an organic matcha tea brand that selects the best green tea leaves from the Kyoto and Uji region in Japan and transform them into a variety of high-quality products.

The Kitsu symbol represents the spirit of the fox: astuteness, intelligence and agility. One day while crossing the hills rapidly the tea leaves stuck to his coat, wherefore now he owns the wisdom and millenary benefits of matcha that helps you to be sagely awake.

We have developed a clear and sleek identity inspired by the sophisticated and timeless simplicity of Japanese art and tradition.